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Time Warner gives gift of big air (time)We knew Time Warner Cable was making a very generous gift when it offered in June to show TLC's public service announcement 250 times over the summer - air time valued at $25,000. So how to describe what eventually became 658 broadcasts - a total of almost five and a half hours of air time valued at nearly $66,000? Extremely generous? Super generous? Stunningly generous? Stupendously generous? Gates-ian? How about using the language of advertising (apologies to Mastercard) - Priceless. Priceless might work, both because TLC could never have paid for that advertising and because of the immense public awareness impact of that gift. Thank you, Time Warner Cable, for your support of TLC! Thanks also to Board Member Bill Brian, who introduced TLC to TWC! And if you didn't catch one of those 658 broadcasts, you can see our psa right now on YouTube...
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